It’s nothing personal?

“… it’s just business, it’s politics, it’s the way of the world, it’s a tough life and that it’s nothing personal.
Well, fuck them.
Make it personal.”

– Richard K. Morgan, Altered Carbon

I think many organizations are starting to realise this simple truth. That we need to make it personal for people to be inspired and motivated.

This is true for marketing. If people feel that you just do business, then they will not be inspired. If they feel that you care about your product and your customers, then you can start a movement.

This is true for organizations. If your employees feel that you just do business, then they will not be motivated. If they feel that you care about your product, about your customers, and them then you can start a movement.